Joe Puglisi, CIO of EMCOR, quoted in an ITSMA / Babson College study
Since I’ve woken up as a language crank this morning, here are links to two of my favorite writers complaining about the same lazy “solution” to a hard copywriting problem: how do you explain what a company does, and why people should care?
From Erin Kissane, whose Call to Arms is worth following:
Solution is much too vague to be useful. To compound the problem, companies frequently use it in the short blurbs that describe what they do in which clarity is essential and space precious. Its a punt at precisely the wrong moment, and throws away a crucial opportunity to communicate something real.
Read the rest
And Tim Bray sputters:
But though Tim’s business card says Director of Web Technologies at Sun, even he can’t keep this nonsense off their home page. He’s reduced to translation: